How frequently do you witness a friend who has shared music videos on social media? Have you ever wondered how you can get other people to share your music video? This article will cover various aspects of promotion of music on social media channels like YouTube, Vimeo, Facebook, twitter and soundcloud, etc.
1. Have a strategy
Brands and musicians face a very difficult problem on social media, since listening to any new music means that the listener should be in a certain specific mood and be in a place where there is not much distraction to listening. The conditions are not always ideal when you are consuming social media. This problem is exacerbated by the fact that in most platforms like Facebook, Instagram and Twitter, sound is muted automatically, so you not only do you want people to stop and listen to the music, you also want them to unmute. This, and more problems show how impactful and precise your strategy should be.
2. Decide on the content that you will be creating
The strategy you adopt for your social media should be implemented in chunks of 10, which means that 10 items of content should be planned beforehand. This will ensure that there is plan that you are going to stick to and do not fall for the temptation to abandon or change your strategy before you have created enough content that will give you enough content for having large enough sample sizes which will help you in analyzing your results.
3. Choose the right social media platform for promoting your music
It is extremely important that you have picked the correct platform for yourself, and in most of the cases, it is wiser to pick out the platform where you would like to focus on once your content strategy has been frozen. All platforms come with their own unique advantages and disadvantages, and it solely up to you to make use of each of them to tell the story you want to the audience. Study all the social media platforms carefully to uncover the features and create a table comparing the relevant features. This will help you to ensure that you are making an objective choice when you pick your favorite social media platforms where you will be concentrating. Stay away from the urge of using all the social media channels as you will run to thin and will not be able to make an impact on any of them as a result.
4. Establish what mediums you will use to spread your content
Remember that all the content you put out should add value to your current and potential fans. Glamorous videos that depict how awesome your brand is, or filming behind the scenes of your music video actually takes from your target audience instead of giving them something, as they are merely advertisements of your video. Such kinds of videos will only work for your loyal audience. You need to focus on how to get new fans to follow your brand. Hence, you need to make sure that the content you create is informational and adds value to your target audience They should feel compelled to share your content in their social circles so you get a further reach and hence new customers.
5. Distribute the content you have created to a targeted audience
Now that you have decided on a strategy for your content and also created the content, you now need to know how you will be able to get it in the hands of your audience you want to reach. There are various options to publicize your content and it will be your job to make decisions about the routes that you are going to use during the planning stages of the content. Distribution should not be left for later, it should be considered beforehand. You should be very clear on the frequency of your distribution so that your audience knows when to expect new stiff from you. Also, make sure you know what channels you will be sending the material out on instead of trying to match the appropriate channels after the content has been created. All of this needs to be be part of your strategy.
Social Media Info Privacy Secrets Revealed
Some people may be of the belief that online privacy when they make use of social media channels like Facebook, Instagram, YouTube, Vimeo, SoundCloud, Snapchat, Twitter and tumblr is a private matter. So, if you do not want to have your information out on the public, just do not provide it to social media. Sounds simple, right? Well, you wish it was that simple and you were in a position to control what information you want to keep private on social media and what not. You can get unlimmited free Vimeo likes and so more to grow your business.Read on to find out the truth about privacy on social media.
How much is really private?
However, keeping your information from getting into public domain is not just about the choices you make. It is also a function of the choices your friends make as well. Results obtained from a study of an old (not functioning any more) social media website depict that people living in the digital age may want to stop and give a thought to just how much control they really have on their personal information and what they consider as the boundaries of their privacy. As you will note in the remaining of the article, you do not really have a lot of control on what parts of information about yourself you would like to keep secret as they may be accidentally given out by your friends and family, even if you did not do it directly.
Your social media knows more about you than you think
When someone decides to join a social network, the very first thing they need to do is find their friends. To help in this process, a lot of apps offer the option of importing contacts from your email, Facebook or phone, to offer you matches with the people who are already on the network.
It seems innocuous to share your contact lists. There seems nothing wrong in offering your contact lists. You are their friend, after all, and you have given them your phone number and email address. More often than not, you probably just want to stay connected to the person, possibly even on a social media website.
But the social media network now has access to that information, whether the owner wanted it to be shared or not. So, the social media network gets hold of your phone number, name and email address among other things without you having explicitly provided it to the social medi network.
But the social network then has that information — whether or not the owner of it wanted it shared. The ability of the Social media platforms to collect this extra bit of information into what are known as shadow profiles was first found with a bug on Facebook in 2013. The bug shared phone numbers and email addresses of around 6 million people with all the friends even though this information was not made public. Imagine the scope of small bugs on social media platforms on the number of people who may get impacted by it.
The bug was immediately fixed by Facebook. But soon afterwards a few users noticed that their profiles had their phone numbers still filled in even though they had never given out their phone numbers to Facebook. What had really happened was that Facebook had held on to the phone numbers from the contact lists that were innocently handed over by their friends and had filled in the information that was missing. A shadow profile became a reality now. If people now did not notice this in your profile, their phone numbers were out there for ll your connections based on the privacy settings of your profile.
Are Shadow Profiles intended?
Not at all does it mean that social media sites are intently indulging in creation of these social media profiles of people who want to have nothing to do with social networks in the first place. However, they certainly are in a position to do so with the information people provide to social media networks and the computing abilities that these platforms have. This is not to scare you into thinking that the social media networks are intentionally creating such shadow profiles. You just need to be aware that they do exist and there is not a whole lot that you can do about it.